Reports built by hand
Export, paste data and fix formats. The numbers end up depending on whoever built the sheet.
SEO AGENCIES
Measurement systems for SEO agencies.
A measurement and reporting system your agency can repeat across every client.
Built for agency reporting
I'm Alex Spelucin. I build the measurement systems agencies report from.
Why agencies burn out on measurement.
Many agencies do not need another tool. They need to stop rebuilding the same report by hand every month.
Numbers that do not add up
GA4, Search Console and the client's tools do not always tell the same story.
Every client starts from zero
Without a shared base, every client means rebuilding the measurement setup.
Growth means more manual work
The work grows with the client list, and your analysts absorb the extra hours.
Knowledge locked in one person
If the only documentation is the person who built the reports, the agency is exposed when that person is away.
Competitors are one step ahead
A repeatable measurement setup makes proposals and deliveries less manual.
One system, three parts.
The three steps connect. When a new client arrives, you do not have to invent the system again.
Track
We check the measurement where the data starts.
Each source gets audited once: GA4 events, Search Console pages and queries, and page-level tracking end up documented and working from day one.
Model
We write down what each metric means.
With the base documented, we define a metric dictionary and a KPI framework the team can reference. Every number in a report has a source and a definition.
Report & scale
Reports with the same logic, ready to scale.
Looker Studio dashboards are built once and reused. Recurring reporting stays documented, and every new client starts from a base that already works.
Notebook Agency now reports from one system.
Notebook Agency needed to use data consistently in monthly reporting across several clients. The system now feeds every report.
Case studyNotebook Agency · SEO · B2B/SaaS
Measurement wired into every SEO report
- 30+ SEO clients served by the system
- GA4 audit-first approach
- A reporting base the team can repeat
- Page-level measurement
- Query-level measurement
- New reports without starting from scratch
Starting point
Measurement Teardown
We take one client and one report. We audit how the measurement actually works, where the numbers split and which pages or queries explain the result.
You get an internal write-up your team can act on, plus a prioritised list of what to fix next.
Starting point
- An audit of your client's GA4 and Search Console properties
- Where the two platforms disagree, and why
- The pages and queries that explain the result
- A page-level view of what actually moves the number
- An internal document with the findings and the next steps
20 minutes, no pitch.
Book a measurement teardownTry it on one client, then the whole list.
We start with one client. If it works for the team, we roll it out to the rest.
- 01
Audit
We review sources, events, pages and queries for one client. That shows what is happening before we change anything.
- 02
Model & design
We define the metrics and write down what each number means for your team.
- 03
Build
We fix the source and build the reporting. The first dashboard arrives during the first couple of weeks.
- 04
Handover
We document the model, sources and automation so the next client starts from the same base.
Who this is for.
This may be useful if:
- You report for SEO clients and the numbers never quite line up
- You want to point at the pages and queries that actually move the result
- You want every new client to start from the same base, not from scratch
It is probably not for you if:
- You are a solo analyst with one client
- You need a one-off dashboard, not a repeatable system
- You want to hire an analyst, not change how reporting is built
Common questions.
01Do you replace our current tools?
No. We work with your tools, usually GA4, Search Console and Looker Studio. BigQuery and Apps Script stay behind them.
02How is this different from hiring an analyst?
An analyst can solve this month's report. A documented system lets the team repeat the work.
03Do we need to have everything in BigQuery?
No. We meet you where your data lives and move only what needs to move.
04Which agencies is this for?
SEO agencies with B2B or SaaS clients that report every month for several accounts. If you have one client, it may be more than you need.
05How do we start?
In a 20-minute call we look at one report you already send and choose the first problem to solve.
Is your reporting system ready for the next 20 clients?
We start with one client and leave a base the team can repeat.