01
Context
Torices Digital is a growth marketing agency managing organic and paid. It needed to compare both channels without pulling the numbers together by hand.
02
The challenge
- 01
Organic and paid in silos
Two views of the same funnel that could not be compared quickly.
- 02
Sources audited by hand
Each source could show a different number, and there was no shared rule.
- 03
Reporting stacked on top of ops
The report happened at the end of the month, when the team was already busy with operations.
03
What we built
Side-by-side reporting
A report series that puts organic and paid traffic side by side.
Source audit
We reviewed the sources and gave the reports one shared logic.
A reusable system
The same logic across 10+ clients, without rebuilding each report from scratch.
04
The work
05
Results
- 10+clients reporting
- 01reporting system
- 10+clients supported
Bring a report that takes too long.
In 20 minutes we can see where the work gets stuck and what to automate first.
Available in English and Spanish.