01
Context
Owlbox is a growth agency for ecommerce with clients across LATAM. It needed the main metrics in one place during client reviews.
02
The challenge
- 01
Key metrics scattered
ROAS, paid revenue, spend and top products were spread across different views.
- 02
No shared view per client
Every review began by pulling numbers from different places.
- 03
The metrics were not together
Every review depended on gathering the data again.
03
What we built
Dashboard set per client
Dashboards with ROAS, paid revenue, spend and top products for each client.
A shared view per client
Meta Ads, CRM and GA4 data in the same context for each client.
A template that repeats
The same structure for every new client.
04
The work
05
Results
- 03platforms checked against each other
- 01reporting view per client
Bring a report that takes too long.
In 20 minutes we can see where the work gets stuck and what to automate first.
Available in English and Spanish.