Back to case studies

Case study

Measurement wired into every SEO report

Notebook Agency SEO · B2B/SaaS 2025

System for 30+ clients

01

Context

Notebook Agency is an SEO agency with B2B and SaaS clients. It needed consistent data in its monthly reporting.

02

The challenge

01
Reports rebuilt by hand
Every client report was assembled piece by piece.
02
No page-level visibility
The agency could not clearly see how each page performed per client.
03
SEO data stuck in vendor tools
Query performance was not connected to the rest of the report.

03

What we built

Page measurement system
Each deliverable includes the page data it analyzes.
SEO query tracking
Query data connected to each client report.
A reporting architecture
One shared base for new reports, without starting from scratch.

04

The work

View of the measurement system: overview — 01 / 06 · View of the measurement system: overview

View of the measurement system: key metrics — 02 / 06 · View of the measurement system: key metrics

View of the measurement system: page detail — 03 / 06 · View of the measurement system: page detail

View of the measurement system: SEO queries — 04 / 06 · View of the measurement system: SEO queries

View of the measurement system: summaries — 05 / 06 · View of the measurement system: summaries

View of the measurement system: final report — 06 / 06 · View of the measurement system: final report

05

Results

30+clients served by the system
10GA4 accounts audited
15-20concurrent accounts managed

06

More case studies

View of the organic and paid report: cover

Torices Digital · Growth marketing

Organic and paid reporting, side by sideSystem for 10+ clients

View of the Owlbox ecommerce dashboard: overview

Owlbox · Ecommerce

Ecommerce dashboards for LATAM clientsReporting for 10+ clients

Bring a report that takes too long.

In 20 minutes we can see where the work gets stuck and what to automate first.

Available in English and Spanish.